IKEA SALE
I designed the characters and directed the animation on this super fun project.
The brief was to showcase chosen IKEA products in a fun narrative walk cycle
Each charcter had to have a unique personality that you would love as soon as you saw it.
The turnaround was super quick but we had an amazing team of animators and producers who delivered an incredible finally set of animations.
The animations appeared on social media, Youtube, animated billboards and loads of other stuff too!
There was also print ads that appeared on billboards and bus stops
The campaign went so well, IKEA asked us to create a whole new set of characters for a sale later in the year
This time we the focus was on kitchenware so all of our cast were carrying cookware
Again I designed all the characters and directed the animation.