OASIS MIGHTY DROPS 

 

I've done a few high visibility ad campaigns and I was really excited when this project came up as it was going to be on bus stops all over the country. It was for Oasis' new concentrated squash 'Mighty Drops' and the posters took quite along time to get right, mostly because the typographic elements were quite complex. After a lot of rounds of amends, we finally got sign off only to see the final ads had cut my typographic elements and only used the fingers!