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SEIZE THE AWKWARD
New York advertising agency Droga 5 started the campaign 'Seize the Awkward' to encourage people to talk about mental health.
It also encouraged people to ask the simple question 'wanna talk?' to someone you think may be suffering.
Droga gave me the phrase 'Hey you, wanna talk?' and a colour palette and I came up with a little group of characters for a mural in Williamsburg
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