'Kinda an art gallery, kinda an arcade'. The iD ArtCade was where pack holders can play 18  games and view artworks by selected artists. I worked on the Art Direction for 'Dubstep Dad -you are a wanna be cool Dad complete with  pleated pants. Set him through the disco tech avoiding a whole range of psychedelic obstacles while collecting his much sought after disco balls. Collect enough disco balls to enable increasing silly dance moves to let Dad show you he’s still not got it. Then enable frenzy mode enabling him to destroy everything in his path and see how long you can last.' Mode Games & Rehab Studios did the technical stuff to make it actually function as a game. The project won several awards including both an FWA site and mobile application of the day. I've never actually played the game but it was great fun working in the medium