LION BAR CEREAL

 

I was commissioned to come up with a whole load of style frames for Lion Bar's new cereal. As you can imagine from a cereal that has caramel, nuts and chocolate as it's main ingredients the focus for the ad was excess and indulgence. The animated commercials were to be outrageous, ridiculous and embraced the opulence of the cereal. Unfortunately the ads never got made but we ended up with some great images from the tests