During the lead up to the London Olympics in 2012, Intercity curated the Nike Free Run iD project/exhibition at the gallery space within pop-up shopping mall Boxpark.
Entitled Free Run iD: Designed by Our Hopefuls, Illustrated by Our Homegrown, the project saw Intercity commission a group of 11 East London artists to create a visual response to 11 athlete-designed Nike Free Run+ iD shoes. I was partnered with Holly Bleasdale.
In addition to the exhibition, Intercity also designed a limited-edition book to document all of the shoe designs and artworks, as well as giving further insight into the project.
The book was then made available for customers purchasing Nike Free Run+ iD shoes