TETLEY: SUPER SQUASH

 

Tetley, the brand best known for tea,  launched a range of fruit squashes with a campaign by Creature. The idea was them going through the doors of the ‘Vitamiser’ in a chaotic and boisterous way, and once inside, they are then infused with vitamins. Exiting the Vitamiser, they have become cultured, witty, and whole lot smarter. This was to be visualised through 2D flat silly characters and 3D, smarter versions of them when they emerge from the Vitamiser. I unfortunately didn't win the job but it was really exciting to see my character designs in 3D